storyterrace
Social Campaign Celebrating Unsung Heroes
When the Covid19 pandemic hit, we collaborated with StoryTerrace on an integrated campaign celebrating the stories of Unsung Heroes who went out of their ways helping others. The campaign seamlessly amplified StoryTerrace’ mission to capture people’s life stories and turning them into beautiful books.
We created a campaign microsite calling for people to nominate their Unsung Hero with a photo, video and short description which was activated through a social media ad campaign and organic push.
what we did
Creative Direction
strategy
Social Ads
web design&dev
video production
Collaborating with our client’s PR agencies, we generated outsized media coverage for this campaign in UK and US outlets such as BBC, Sky News, The Observer, ABC news and many more.
A jury panel selected 25 Unsung Heroes whose stories and deed had the most impact in their communities and SToryTerrace writer’s captured their stories and we turned this into a beautiful book, which was published on Amazon with the proceeds going to charity.
