storyterrace
TV campaign telling people's life stories in 60s
We produced a series of 6 commercials for StoryTerrace first foray into TV campaigns:
Our 'Real People, Real Stories' concept features real StoryTerrace customers and their extraordinary stories, visually told in 60 seconds.
what we did
creative direction
film production
direction
post production
To highlight the breadth and depth of human life stories captured by all the StoryTerrace writers, we casted 3 different families—each telling their or their (grand) parents' life stories about love, immigration and vocation.
Not only did we win the creative pitch with our Real People, Real Stories concept, we also produced these commercials in-house. This integrated approach gets the most out of both the creative output as well as budget.
Impactful Growth Results
StoryTerrace's first TV commercial campaign had a big long term impact.
200% Web Traffic Growth
82% Brand Recall Increase
